The Urban Burger Bar
LOCATION Hampden / Baltimore, Maryland
SERVICE Implementation Design
PARTNERS The Why Creative, Heavy Paper Co, Megan Lewis
The Urban Burger Bar is the second food concept developed by Chef Jasmine Norton. Chef Jasmine worked with Reidy Creative and The Why Creative to create her food stall space in Whitehall Mill Market, located in the Hampden neighborhood of Baltimore City. As Jasmine expanded her Urban Kitchen brand, she wanted to retain elements of The Urban Oyster color scheme while adding a twist on the color and style. The Why Creative zoomed out to synthesize the core elements of her first brand, The Urban Oyster, and to determine the vision for this next concept. We identified Jasmine’s hopes, dreams, and aspirations and translated that into clear, cohesive visuals, all while giving enough runway for future related concepts.
